The Extraordinary Effect of Converging Localization + Marketing
There are numerous examples of international marketing failures that were lost in translation. Whether it's an offensive word, an embarrassing phrase, an inappropriate color, or a misunderstood image, the lack of localization and cultural adaptation can lead to unintended consequences.
Download this Welocalize guide to learn more about how localization and marketing teams can create a perfect union and benefit from working together to reach global and campaign goals.