The Extraordinary Effect of Converging Localization + Marketing
 
 
There are numerous examples of international marketing failures that were lost in translation. Whether it's an offensive word, an embarrassing phrase, an inappropriate color, or a misunderstood image, the lack of localization and cultural adaptation can lead to unintended consequences.

Download this Welocalize guide to learn more about how localization and marketing teams can create a perfect union and benefit from working together to reach global and campaign goals.

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Key Takeaways

  1. Localizing marketing content is key to reaching global audiences. You can enhance brand loyalty, enhance global brand performance, and increase revenue and customer satisfaction.

  2. Depending on the intended impact and performance of the marketing content, there are different approaches with key differences.

  3. Traditional localization looks at measures such as quality, turnaround time, and cost per word to measure operational performance. But to measure the true value and performance of localized marketing content, you need to look at metrics such as site traffic and analytics, engagement, and conversion rates.

  4. Working together means sharing goals, data, KPIs and learning to speak each other’s language.


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