With the right localization partner, global brands can better position themselves to grow revenue and market share globally.
Perhaps even more importantly, the right relationship will help you avoid cultural faux pas, building customer trust and credibility.
Key Takeaways
“We know there are hundreds of providers out there — all different sizes, portfolios, and offerings. My objective was to bring in a diverse set of suppliers.”
“It was important to me to look at different sizes of providers. It was just whom I knew and had heard of in terms of providing good services from some of my industry peers.”
- Carsten Kneip, Director of Localization, Smartsheet