The Welocalize Guide to User-Generated Content
 
 
User-generated content (UGC) can have a massive impact on your brand. People trust the opinions of consumers like themselves.

9 out of 10 consumers report that UGC influences their purchasing decisions! - TurnTo Networks

Download the guide for insights into how to leverage content published by your global customers. Key highlights include:
  • Types, benefits, and motivations behind UGC
  • How to make UGC multilingual
  • UGC in the Metaverse
  • Best practices for localizing UGC

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Key Takeaways

  1. As a content marketing strategy, UGC is hard to beat. Build trust, community, and brand loyalty.

  2. With users starting to interact in the Metaverse this will generate many more forms of UGC, contributing further to its growth.

  3. Good localization and cultural adaptation of UGC enables more consumers to interact with each other in local markets, projecting brands to a wider audiences.

  4. Over 93% of consumers said they read customer reviews before buying from an unfamiliar digital retailer.



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