Buying Language Services:
A Step-by-Step Guide
There's more to entering international markets than simple translation. Global brands must find localization partners that understand the different audiences, technologies, and workflows involved in producing multilingual content that drives growth.

Featuring real-world insights from Director of Localization at Smartsheet, Carsten Kneip, this guide takes you through the 10 steps all brands should consider when identifying their next localization provider.

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In The Guide...

With the right localization partner, global brands can better position themselves to grow revenue and market share globally.

Perhaps even more importantly, the right relationship will help you avoid cultural faux pas, building customer trust and credibility.

Key Takeaways

  1. Navigating the different types of language services

  2. The 10 steps which outline the process of selecting the right partner

  3. Determining your selection criteria

  4. How to evaluate the best candidates

  5. Getting the best out of your working relationship


“We know there are hundreds of providers out there — all different sizes, portfolios, and offerings. My objective was to bring in a diverse set of suppliers.”

“It was important to me to look at different sizes of providers. It was just whom I knew and had heard of in terms of providing good services from some of my industry peers.


- Carsten Kneip, Director of Localization, Smartsheet



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